AUTO-MAGIC YOUR EMAIL

4 Weeks to Automated Sales

It’s time to start getting sales on auto-pilot – from what you have already created.

You’ve got great offers – workshops, templates, or maybe even courses. 

But you’re not selling them with any predictability. 

When should you email your people about them? 

Isn’t that email campaign reserved for when you launch something “new”?

You wait for that perfect moment to promote… but that moment never seems to come. 

“Create a course,” they said. “The money will come rolling in,” they said.

You’ve heard about that elusive “passive income,” which is why you probably created all those assets in the first place. 

You’ve also heard that “the money is in the list.” 

But every time, you feel awkward hitting that “Send” button on your sales emails – even though you know that what you created is amazing and has the potential to change people’s lives.

It’s time to stop writing emails that start with “It’s been a while since I was in touch.”

Imagine: You’re making sales on auto-pilot, from something you created months ago.

Hello consistent sales. Goodbye awkward sales emails.

How about tapping into what everyone promises when you create digital assets – that passive income? 

Waking up to sales every morning… and you didn’t have to post on social or hit people up in the DMs for those sales? 

Moreover, how about making the actual selling process truly passive, too – set up your email sales funnel once, then watch it bring you sales on auto-pilot? 

  • You can offset your ad spend with a low-ticket offer to bring qualified leads through the door
  • Your mini-course, workbook, cheatsheet, workshop, or templates make you extra income in between your bigger course launches
  • Or maybe you’re tired of launching and instead want to sell your course evergreen-ly (totally a word, btw) and on auto-pilot? 

 

These aren’t just a marketer’s wet dreams, fam.

It’s all totally possible!!!

Introducing:

Auto-Magic Your Email

A 4-week (mostly) done for you service to set up your email marketing system for sales

It’s time to have your entire email marketing system fully automated, so you don’t have to keep writing emails or worry about when & how to send them. 

Here’s a short, non-exclusive list of all that you can automate: 

  • Welcome emails for new subscribers
  • Sales email for your mini-course, workshop, templates, or other digital resources
  • Your whole launch!
  • Internal team emails & notifications to more efficiently service your clients
  • That pesky weekly newsletter that everyone says you should have can be automated with useful, evergreen content 
  • Nurture emails to build trust with new peeps and get them ready to buy
  • Your onboarding experience – both for your offers and new subscribers 
  • Customer service on projects 

Here's how it works:

You: provide the content of the emails (or hire our copywriter to write them for you). 

We do the rest! We will build the emails inside your email service provider, set up all the automations/integrations (fancy tech stuff that makes your different systems talk to each other, like your email service provider and your course hosting platform), and of course test everything to make sure it works. 

We’ll also record a walk-through video of where everything is, so you know where to go to make changes. 

And, we’ll have a Zoom call to go over the whole thing, too. 

Let's take a look at the play-by-play

Week 1 – Onboarding & Copywriting Decisions

We’ll get oriented to the project dates and deadlines, and have our first kick-off Zoom meeting. You’ll get access to our guided email templates and training on how to write those emails. And, we’ll help you make the decision on how best to write your copy: by yourself, with our coaching, or with our copywriter. If you choose to hire our copywriter, you’ll do so during Week 1 as well.

Week 2 – Copywriting  Completion 

You (or our copywriter, whichever you choose) will be hard at work writing your emails. For an educational/ welcome/ nurture sequence, it may be as few as 5 emails. For a sales sequence, we average 10-12 emails. By the end of this week, your copy will be ready and delivered to us – either by you, or by our copywriter.

Week 3 – Copy review, Editing, & Final Changes 

We will review and (lightly) edit your copy, make sure that the copy has all the pieces necessary, and design your email templates (or use one of your existing ones). This is the time to make any minor last-minute tweaks or changes.

Week 4 – Building, Testing, Documenting, Delivery, & Debrief

This is where the magic happens. We will complete the building and integrations inside your accounts, test everything to make sure it all works as intended, and document the whole funnel in a Google Doc as well as a thorough walk-through video. We will also have our 2nd Zoom call at the end of this week, where we will go over the build and answer any questions you may have.

30 Days post-project support

Tech is… well, tech. Sometimes it works just fine, and other times it decides it’s not going to. We offer 30 days support from the delivery date to help you troubleshoot and fix any tech mishaps that might arise since the build. If anything goes wrong and the automation doesn’t perform as documented on our walk-through video or documentation, simply reach out to us and we will investigate the issue and attempt to remedy it (barring things that are outside of our control, like API changes, conflicts with Zapier, and third-party systems downtime).

Plus, these extra bonuses:

Funnel Planning Call

A 60-minute extra Zoom call with us to help you decide on the next steps of how your automation can work in tandem with your other business systems, or help you see the big picture of your business systems as a whole.

Email Template Library

You’ll get access to our entire email template library, yours to use forever beyond this project. Use them to write your next welcome series, educational/nurture series, or the copy for your next launch.

We take on 4 projects each month.

To provide the highest level of attention and quality to each project, we only take on four of these projects per month. 

If you know you’re interested in Auto-Magic Your Email, but have some questions, we encourage you to fill out an application. It’s not binding, and if your project is a good fit, we’ll get on a call where you can ask any questions you have & decide if this service will work for you.

Here are you investment options for Auto-Magic Your Email

All options include 2x 60-minute Zoom calls, build of your email system, thorough documentation (written and video), and 30 days post-project support for any technical mishaps. Our pricing structure reflects the number of emails you need, the tools you want to use, and the time constraints you may have.

AYE Lite

Up to 7 emails

Up to 3 integrations (course platform or website, emails service provider, payment processor, or scheduler)

Perfect for welcome series or nurture/educational sequence

$1,500

AYE Regular

Up to 20 emails OR

More than 3 integrations OR

Using Zapier OR

Directly interfacing with your other service providers 

Perfect for sales sequence or your launch

$2,500

Add-ons and Extras

AYE Express

Get your project completed in half the time – 2 weeks from start to finish 

You must already have your copy written completely, or you must hire our copywriter to ensure the copy is done on time.

+$1,000 to the Lite or Regular package

Copywriter

If you want to hire our copywriter, we’ll have 1 additional Zoom meeting to gather information about your offer, your tone of voice, and other information necessary for the copywriter to write emails that sound like you. 

Your copy will be complete in 1 VIP day that we will schedule in advance.

$700 for 5 emails

$2,400 for 12 emails

Extra Coaching or Email Writing Session

Want to DIY your emails, but need extra help to get going? Let’s get on a call and write your emails together. Or want to talk strategy? You can book extra coaching calls at the current hourly rate as listed on this page.

Project Extension

If you find that, after we started the project, you need more time to finish up your emails, you can extend your project to give yourself some breathing room. We can push your deadlines back a week (or two, or three – up to you). Please note that we can push things back, but not forward. 

+ $300 per each reschedule request

Software Support

Support for the following tools/software is included in your investment: 

  • Email service provider: ActiveCampaign
  • Website: WordPress
  • Course Platforms: MemberVault, Thinkific, LearnDash

We can additionally support the following tools for an extra fee: 

  • ConvertKit email service provider
  • Course Platforms: Podia, Teachable, and most others

Extra Tools/Software add-on: +$500 to Lite or Regular package 

Please note, we do not support the following tools at all:

  • Website builders: Squarespace, Wix
  • Email service providers: MailChimp, Infusionsoft/Keap 
  • CRMs: Ontraport, HubSpot
  • Any custom-coded solutions/apps

I hired Anna for support with a launch email marketing campaign. She came highly recommended by a mutual contact.

I would say that Anna is a magician with the tech. I felt extremely supported. Her responsiveness and communication skills made a complicated project a breeze.

She is extremely dedicated and detail oriented; she does what she says she will do, when she said she will do it. I trust her expertise 1000%.

Fani Nicheva — Brave Brand

I hired Anna to help educate me on content writing for my educational and sales funnels to my services, as well as automating my educational and sales sequences in ActiveCampaign.

I feel now that we are starting to get going with my social media ads, I feel confident that when someone signs up to my list, they will get a lot of value out of what I have to offer.

Lauren J. — Life Coach

We needed Anna’s help to set up (pretty complex) Active Campaign email sequences, connections to the course platform on Thinkific, and a variety of overall tech needs throughout. 

Anna makes everything seem like it’s a breeze and nothing to worry about, which is a must for me as I get worked up more easily when challenges arise!

Anna is amazing at all things tech! I’ve pulled her into projects with my clients dozens of times and will continue to do so.

Sarah Guilliot — SarahDesign

If AYE is not what you expected, we have a flexible refund policy.

Since this is a service that requires a fair bit of work before anything gets built, the amount of refund depends on how far along into the project we are. 

  • 75% refunded if canceled within the first week (this covers our time and effort setting your project up, onboarding you, and providing templates for emails); 
  • 50% refunded during Week 2 (during this week we will be setting up your accounts to integrate and work together, as well as other technical behind-the-scenes tasks);
  • 25% refunded during Week 3 (this is when the bare bones of the automation will be laid out and key pieces will be put in place),
  • NO REFUND if canceled after Week 3 (building will have already started, may have been completed, and testing is underway at this point).  

 

Copywriting refunds are only possible with 48-hour notice before your scheduled VIP day. 

You’re determined to make that passive income dream a reality, and Auto-Magic Your Email is going to help you make it happen!

Write your emails QUICKLY, either with our templates, our email-writing coaching calls, or by our copywriter

Do you remember those times in school, where you would stare at your blank document watching the cursor blink at you, and not know what to write? But then the deadline comes up and suddenly you write your whole paper in 1 night? 

Deadlines have a way of pushing us to complete the work that we may be procrastinating on. 

We know that writing emails is not everyone’s favorite cup of tea, and it’s usually the longest part of any email marketing project. 

With the help of our guided templates (these templates literally talk to you to tell you what you can write about in each email), or our hands-on calls where we will sit with you on Zoom and write the emails together, you’ll have the support you need to get this task done

We promise, this will be the fastest you’ve ever written emails!!

You don’t have to be a tech genius to have awesome auto-magic systems

We don’t want to build you something you’re going to be afraid of. 

Even if you’re not techy, with our written documentation (with links, pictures, and references), coupled with the detailed walk-through video (a screen share showing you exactly how to find everything you need), you’re going to feel like a pro whenever you want to make a change to an email. 

Plus, we will have a whole hour to go over any questions you might still have about how everything works.

Let’s have a chat about what your business could look like with some strategic automation

At this point you’re pretty excited about the thought of setting it and forgetting it, but maybe you’re not quiiiiteeee 100% clear on how exactly this would look for your specific offers and business model. 

Go ahead and fill out an application anyway!! 

Filling out an application does not obligate you to invest in Auto-Magic Your Email. 

If we feel you are a good fit for this service, we’ll reach out and schedule a Zoom call to get to know you & your business. On this call, we’ll brainstorm strategies to help you sell your offers in the way that makes the most sense for you and for your customers.

Auto-Magic Your Email is perfect for you if:

  • You have created more and more things for your business, that don’t really sell, and you feel like you’ve wasted your time 
  • You know the key to selling more is sending more emails, but you keep putting it off until you have to resort to that awkward “I know I haven’t been emailing much lately…” email
  • You don’t know how to transition from providing free value to asking for a sale – so you just… don’t ask
  • You worry about the missed opportunities for sales because you’re not sending enough emails – but the thought of sending an email every day gives you literal hives
  • You don’t know where to focus your promotion on social media, because you don’t even know what will happen once you do get those new leads

Let’s fast-forward to 4 weeks from now:

  • You don’t even think about email: it just “happens” – auto-magically, in the background – while you focus on bringing in new leads (yes, that’s your only job now, your brand-new email automation does the rest) 
  • The sales come in “while you sleep” – just like everyone always said was possible
  • You never apologize for not emailing your list – because they are always fully nurtured, without you lifting a finger
  • Set it and forget it – you don’t have to stress about new people finding you and worrying that there’s nothing there to welcome and orient them. Instead, you know that any new subscriber knows exactly what you are about, and what you have for sale. You’ve already made the decision and done the work to set up a system that makes sense. 
  • You have more time to spend on creating assets, getting leads, or how about just taking a break??

If you want more sales, from the things you already created, you’re going to love Auto-Magic Your Email!

No need to reinvent the wheel each time you want to increase your income. You don’t need to create another workbook, run another workshop, or pump out another course. 

What you do need is a system in place for selling the things you already have – a system that is automated, and works for you 24/7.

So, who's the brains behind this operation?

Hey Fam, I'm Anna, and I'm super excited you're here!

I run Geni Collective with my husband, Kenny. Together, we have more than 17 years of sales & marketing experience between us – online and off. As email marketing strategists and tech enthusiasts, we are here to help you automate your sales. 

The ability to do business online has given us tremendous opportunities, but online marketing brings its own challenges as well. How do we take the in-person relationship-building we’ve learned instinctually, and translate it to the online space? We believe that email is the most powerful tool we have to build relationships online – relationships that support, educate, and turn randos into friends and profitable customers. 

A self-professed technology nerd, I love all things automation. My calendar, my email, and even my day-to-day schedule is fully automated. I use it any chance I get, and it’s amazing that we have this capability to make our lives easier!! 

When I’m not geeking out on all things email marketing, my husband and I enjoy playing co-op video games, laughing at memes, and doing DIY projects around the house.

Want to work together? Fill out the app and I'll be in touch!!

FAQs

We’ve got you, you won’t be abandoned to slave away in front of your blank Google Doc. We’re happy to get on an extra coaching call and sit next to you and write your emails with you. Or, you can always hire our copywriter and you won’t have to pen a single word.

We take documentation seriously, and make it easy for you to understand how things are built so you can change them around later. You will receive a written Google Doc with links, references, and all your copy to refer to, as well as a thorough walk-through video (screen share) that will show you exactly where to find everything, and how to make changes safely, without breaking the overall functionality. And of course you can always get in touch with us to work together again, whether on a project or ongoing basis.

You’ve got 30 days post-project support included on all packages. If the tech misbehaves, we will do our best to restore functionality to what it was in your walk-through video (barring anything that’s outside of our control, like your software/tools changing how they work, or Zapier conflicts). After the 30-day support period, you will still have the documentation and walk-through video to troubleshoot where things might need to be re-connected to work again.

If you’ve already sold the offer at least once before, you can do so again – just in an automated way. The nature of marketing is that you’re always improving your messaging and sales process. We can’t guarantee sales, but actively asking for sales consistently tends to bring better results than sporadic and non-strategic emails.

Because of the nature and short timeline of the service, we are not able to offer payment plans. Payment is due in full before we can begin your project.

Well, think about it: work will always take up the amount of time allotted to it. The best part of Auto-Magic Your Email is that you have just enough time to get it done, but not so much time that it ends up being yet another unfinished project on your plate. This will probably be the fastest that you’ve ever written emails, and that’s a good thing!! We value progress over perfection. Additionally, you can hire a copywriter, get a coaching/write with you call, or extend the project deadlines for an additional fee.

If you already have your email copy written prior to project beginning, or you know you definitely want to use our copywriter, grab the AYE Express option – we can get you build done in half the time, 2 weeks from start to finish.

We encourage you to apply anyway – after we get your application, we’ll send you a link to schedule a call. On the call, we’ll chat about untangling and clarifying your business systems, and identify what will make the most impact for you right now.

We will review your application and make sure that you will benefit from Auto-Magic Your Email – we don’t want to build you something you’re not ready to use, after all this is about getting you more sales, not yet another shiny object. If we feel that AYE will help you sell your offer, we’ll reach out to you via email to schedule a video (Zoom) call, where we’ll discuss your project and answer any of your questions. We’ll also decide on the timeline for your project, and then we’ll send you a proposal and agreement to sign. Payment is due in full before your project start date. 

If, on the other hand, we feel like you’re not ready for AYE, we will still reach out and suggest more impactful projects you can take on right now to start making money in your business. 

Either way, we won’t leave you hanging!!

Ready to start making sales on auto-pilot?

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