The secret to consistent sales online is consistent pitches.
No, I’m not talking about making every single email you send out a sales email.
Instead, consistent pitching can be achieved with a good balance of value emails and paid offer emails (because at the root of it, your paid offers are value, too).
What does this look like, practically?
1. Welcome Series
A Welcome Series is a series of 6-8 emails that are sent to each subscriber right when they subscribe your email list. The goal of the Welcome Series is to introduce who you are, and how you can help them — yes, including planting the seed for your paid offers (we’ll talk more about that specifically below).
In addition to an introduction, the Welcome Series also gives tips, helpful education, and a good understanding of you, your business, and your values — what you stand for, and what you don’t.
The Welcome Series is where super-fans of your business are made!
Get your FREE Welcome Series Email Template Pack!
Write the 6 essential emails you need to convert every subscriber to a super-fan with:
- Easy to follow, fill in the blank instructions
- Subject line ideas for every email
- Video training for even more tips and ideas
2. Invite them to an offer
This offer, whether it’s a low-cost or a medium-cost offer, should be a logical extension of what you’ve been taking about so far with your opt-in and Welcome Series. It should be a no-brainer to say yes to this offer, as it should be clear why they would want to take you up on it.
Don’t have an offer?
You can also use this step to invite them to take whatever is the first step for them to continue working with you, such as get on a call with you, fill out an application, or take an action to receive more information about how they can go deeper.
If you sell affiliate products, this is also a good place to promote your best one — make sure that the topic of the offer you’re promoting fits well with the topic of the freebie they received. The more relevant your series of emails are, the better are the chances of making a sale.
3. Sales Sequence
The goal of this sequence is to SELL. Here’s where you give them all the juicy details of your main/signature offer, and tell them exactly how they can get it and continue working with you deeper.
Not every new subscriber will immediately jump on this offer, however, by including this sequence chained off of the Welcome Series will guarantee that 100% of your subscribers know exactly what you have for sale, and how they can work with you, when they’re ready.
Keep these tips in mind when writing a sales sequence:
- Make sure you clearly communicate that you understand what problem your offer will solve for your subscribers,
- Tell them the benefits of what you are offering (not just the features), and
- Different people buy based on different motivation. Vary up your sales pitch to highlight different sets of features and benefits.
Want to see a sales sequence all laid out, and even pre-built for you inside of ActiveCampaign?
Then you MUST check out my Sales Sequence Email Template pack, which has clear, easy-to-follow instructions for writing 11 sales emails, PLUS the very valuable but often skipped “Why did you buy” feedback email (which you can fill out mad-libs style!!)
Grab the Sales Sequence Email Template Pack right here!!
Who’s writing this thing, anyway?
Anna Crosby is your email marketing go-to gal behind Geni Collective.
Read more tips and how-tos on email marketing at the Geni Collective Blog, watch her videos on her YouTube channel, and grab her handy email marketing templates & workshops.
Want some 1:1 time with Anna? Book a 20 min call to chat and see how you can get her eyes and brain on your business.