It's time for your
email evolution!

Scroll down to learn more, but first...

We firmly believe that the best marketing doesn't feel like marketing.

That's why email is so powerful for creating relationships that support, educate, and turn randos into friends and profitable customers.

Want to learn how to set up a Welcome Sequence that gets you sales?


We’re Anna and Kenny Crosby, your team here at Geni Collective!

We believe that the best marketing doesn’t feel like marketing. That’s why we love to use the power of email to create lasting relationships with your audience.

Anna holds down the technical and detail-oriented side, while Kenny creates the attention-grabbing visuals, video, and audio to supplement your marketing strategy.

With 17+ years of sales and marketing experience between us, we are excited to create and execute the perfect game plan to grow your business!

Let's start where you are:

Do It Yourself

Everybody starts off bootstrapping, and we are here to support you.

Check out our helpful tools and templates to help you set up your sales funnels, content organization, welcome series, and more. 

Done With You

Ready for some help?

We can help you brainstorm, decide on your content strategy, help you map out your funnels and offers, and keep you accountable. 

We can even have a call where we write your emails together!!

Done For You

When you’re ready for all the bells and whistles, we’ve got you covered!

This is the best of both worlds: get the strategy and coaching you need, and then have it completely built for you so you don’t touch the tech.


Grab an hour, 4 hours, or same time, same day weekly for that personalized support you need.


Need someone to make sense of your ideas and help you organize?

Not sure what you should be selling, or how you should be selling it? Want to nail down what freebie you’re going to create that is actually going to convert?

We can discuss any aspect of creating or marketing your offers (exclusive of in-depth copywriting or social media training).


Do you need to learn how to use your new software/tool?

Or maybe there’s something you’re not quite sure how to do on your website, and you want to learn.

Do you need help setting up your podcasting equipment and learning how to make sure your audio quality is great?

We can teach you!


Pick your preferred option and book below.

All sessions are 60 minutes, over Zoom. You get to keep the recordings. 24 hours required to cancel or reschedule.


One-off session, no monthly commitments, and no contracts.

Sessions can be purchased and used at any time (you book your day/time at the time of purchase).


Book 4 sessions at a discount — for when you know you’re going to need more time to get to the bottom of things… or you have a lot of things!

Sessions must be used within 3 months of purchase. Book at the time of purchase, reschedule at any time.


For longer-term projects & accountability.

Working on something big? We’ll keep you on track with project management/tracking, templates, and resources to help you. 

Lock in the same date and time each week to stay on track. 30 days required to cancel.

I hired Anna to help educate me on content writing for my educational and sales funnels to my services, as well as automating my educational and sales sequences in ActiveCampaign.

I feel now that we are starting to get going with my social media ads, I feel confident that when someone signs up to my list, they will get a lot of value out of what I have to offer.

I do really like our weekly meetings because it keeps me on target!

I would say Anna can do anything! She has taken the things I can't do or want to do off my plate. Anna is easy to work with and has great feedback and inspires my writing content. She has taken a lot of stress off my plate.

Lauren J.
Life Coach


Blogs, Emails, & Newsletters

We offer full service content management, including copyediting, formatting, graphics design, and posting on your website. Got a newsletter you email out to your audience on a regular basis? We’ve got you there. All you have to do is write or create the content, and we’ll take it from there.

Email Marketing & Automation

Not sure what to send to your email list, whether you should keep an email list, or how to make sure that everyone on your email list gets timely and useful updates and — yes — sales emails that put money in your pocket while you sleep? We can help you create the strategy, and then put it into action with automating your processes. 

Graphics, Audio, Video & Creative

We’ve got creative professionals ready to take on all your graphics and video needs: from creating custom visuals for your website, social media, and print materials, to custom editing of your video content.

why content?

Content Audit


Not sure where to even begin? Have way too many ideas, lead magnets, and offers, and don’t know how they all go together? 

Let’s get you started towards a consistent and effective sales funnel so you can focus your marketing efforts on what will make you sales. 

We will review all your existing content, email marketing, website, and social media, and come up with a detailed plan for a customer journey that makes sense and converts. 

You can then take the plan and implement it yourself, have  your VA implement it, or continue with us and we will implement it for you. 

Let’s chat about it on a call — click here to schedule!

Auto-Magic Your Email

4 Weeks to your email working for you, 24/7, completely hands off and automated. 

Make sales, keep track of internal processes, launch your course, send your weekly newsletter — all is possible with email automation. 

And have we mentioned that you won’t need to touch the tech, at all?

Click the button above (or click here) for more info & to apply.

Email Marketing


Best of both worlds: Coaching AND Done-for-You. We will come up with your strategy together, then we get to work implementing it for you. 

Here’s some of what we can do together: 

  • Design and build sales funnels
  • Run launch campaigns
  • Take care of your regular newsletter
  • Design and build nurture campaigns
  • Hook up all your tools and software to work together seamlessly, making less work for you


Let’s chat about how we can help you with your email marketing! Schedule a call here. 

Blog & Podcast Management

starts at $500/month

Create your content, and leave the rest to us! 
We take care of light editing, creating graphics, publishing and distribution, and putting together your email newsletters. 
Want repurposing? We can do that, as well. 


It all starts with a quick call to help us understand your unique business needs.
Nobody knows your business like you do – let’s chat and get to simplifying!
Click the button below to set up a time on our calendar.
Anna very easily understood what I was trying to accomplish and had creative suggestions throughout the process thinking outside of the box. The information she provided was well researched and she was very educated on the issues I needed help on.

Anna has done a wonderful job with helping me implement an email marketing system for my subscriber list. She was very knowledgeable with the entire process and what needed to be done. I am now able to reach out to my customers with just a few clicks of a button! She also helped with the content of our Ultimate Guides and did an outstanding job on her research and writing.

She is professional, organized, honest and gets the job done.


Here’s a non-exhaustive list of the software, systems, and tools we work with daily and can help you with. Have a tool not listed here? Chances are we will be able to support it – let’s chat!







Mad Mimi


Landing Page Builders





WordPress (Divi, Elementor, most other themes and page builder plugins)

Gravity Forms, Gravity View, and associated Gravity add-ons and perks

SEO plugins (Yoast)

Custom link plugins (Pretty Link)

Courses & Memberships






Payment Processors & Gateways



All In One Systems





You can choose one or several of our services, depending on what you need.

We can help you create your own custom package during our get-to-know-you call.

We pride ourselves on personalized service, and would love the chance to meet you and find out more about your business, so schedule a call today!


Click the button below to set up a time on our calendar.


I was struggling with everything related to the back end of having a business. I didn't know the lingo. I didn't know the language, I didn't know how to get started. Anna really helped me with all of that. She helped me get my funnels together so that people could find me, and nurture my clients so that I could spend time connecting with them and staying in my zone of genius.

The best thing I like about working with Anna is she always has a fabulous attitude. Super easy to work with, very smart, and can come up with great ideas. I would definitely recommend her if you're looking for somebody to help add to your business.
Prior to Covid, I was a group and 1:1 teacher, seeing people in my yoga studio. It was a force of nature that forced me to shift my business model, and I needed somebody like Anna to be able to take me through all the hoops and the learning curves.

I was having to go through a very steep learning curve, because as I was teaching, I was also building the back end of the business. Anna is a wonderful educator, and whenever I would get frustrated she would instead get excited and look at it as a puzzle to solve.

I have recommended Anna to my friends who also have online businesses, and she has done technical updates and website work that their virtual assistants were too afraid to do.

My favorite thing about working with Anna is our weekly meetings. I know that every week, I have a very supportive and congenial person there who is going to help me out with everything that needs to be done.

In the past 2 years, there hasn't been a week that's gone by that I didn't learn something new from Anna. She has given me confidence and support, and is very heartfelt and authentic.
We needed Anna's help to set up (pretty complex) Active Campaign email sequences, connections to the course platform on Thinkific, and a variety of overall tech needs throughout.

We’ve worked together on probably a dozen projects in the past, and I knew Anna would step in and answer questions calmly and handle any tech hiccups or pivots with ease.

Anna just always blows me away with her knowledge, ability to add to that knowledge, fortitude with challenging projects, and diplomacy in dealing with clients.

Anna makes everything seem like it’s a breeze and nothing to worry about, which is a must for me as I get worked up more easily when challenges arise!

Anna is amazing at all things tech! I’ve pulled her into projects with my clients dozens of times and will continue to do so.
I hired Anna for support with a launch email marketing campaign. She came highly recommended by a mutual contact.

I would say that Anna is a magician with the tech. I felt extremely supported. Her responsiveness and communication skills made a complicated project a breeze.

She is extremely dedicated and detail oriented; she does what she says she will do, when she said she will do it. I trust her expertise 1000%.
We needed an automation that would allow us to send emails to prospects and our past and present clients. We had six emails created, short on time, no idea how to make Active Campaign work.

Client happiness is not lost on Anna. Understanding your client's needs is more valuable than the skill. I needed to know how it worked. Anna delivered!

The most impressive part of her work that I have never seen or experienced before was Anna creating a video detailing the automation's how, why, what, when, and where. Anna addressed our biggest concern perfectly. We saw and understood how it all worked. Where would the results go, when would they arrive. It was like having our own tech person sitting by my side.

We are more confident in our work. Now we can put together a series of emails, drop them into our automation, and collect the data we need to be more efficient. I would recommend Anna's service to anyone.

This review is specifically related to graphics work done. In that respect I've been able to better promote events I've done and also got general graphics to use to market my business as well. It has given my business even more of a professional image.

The deliverables were what I asked for and the work was quick and having revisions done to perfect the work was easy and no hassle.

Anna is easy to reach out to and she is friendly and knows what needs to be done.

Anna is quick to respond and has a fast turnaround time. All work is high quality and follows all requests for the work. Getting revisions is an easy process as well.
Anna is a great communicator and provides quality work. She is very proactive and forthcoming.

I have recommended her to others. One of them hired her! I told them that Anna is very easy to work with. She is considerate in her feedback and a good self starter.

Now I am more focused on improving the systems in my business to maintain a good relationship with my clients.


Let’s chat and see how we may support your business!


Here are the software and tools we use every day and highly recommend.

Some of these are affiliate links, meaning, that if you enjoy using these tools and choose to invest in them for use in your own business, we might get a small commission for telling you about them.


One-time payment for lifetime account.

How we use it:

ThriveCart is the platform that powers the Geni Collective Learning Portal, and our checkout pages. This is a super important job and we think ThriveCart does a fantastic job!!

Why we think it’s awesome:

Other than the one-time payment (as of this writing), it’s a solid platform that’s incredibly user-friendly. It also comes with ThriveLearn that we use to create/host all our products and courses. 


Monthly and yearly plans available.

How we use it:

ActiveCampaign handles all our email marketing needs. If you’ve signed up to our email list, we’ve used ActiveCampaign to set all those emails up. 

Why we think it’s awesome:

We’ve said it for years, and it’s still true: ActiveCampaign has the best and most robust features for email automation than any other email marketing platform. In the 7+ years that we have been using it, we have not found a single thing that this platform couldn’t handle. 

It is our preferred email marketing software to use, recommend, and support. 


Monthly plans available.

How we use it:

BigScoots hosts this website and our email webmail boxes. 

Why we think it’s awesome:

Their pricing plans are easy to understand and reasonable, and their customer service support gets back to us within a couple of days. 

This has been the first web host that we’ve wanted to recommend (and trust us… Geni Collective has had a handful of homes over the years.) 

Book Like a Boss

Monthly plans available.

How we use it:

When you book a chat with us, whether as an introductory call or while you are a client, this is the system we use to process bookings.

Let’s face it: in this day and age, going back and forth with your clients and partners about a good time to meet is, well, outdated.

Give yourself – and your clients – the ease of letting a computer handle logistics like availability, time zone convertions, and calendar integrations.

Why we think it’s awesome:

Unlike other scheduling software (Acuity, Calendly, etc), you don’t just get a calendar widget you need to embed somewhere on your website.

You get a fully-fledged “landing page” where you can showcase your available appointments, and even things like coaching packages, that your customers can book and pay for easily.

Click any of the “Schedule a call” buttons on this page to see it in action for yourself!!